From Understanding
to Expression
We are a multidisciplinary creative design studio focused on creating works that delight through a creative and fulfilling artful process.
Our Approach
Our design philosophy and approach is rooted in the joining of empathy and intent. We accept that the way people take in information is unique. This process is deliberately aware of people with diverse cultures, spoken/written languages, backgrounds, orientations, spectrums, and beyond. Interpretation of any messages we author are derived by the transformation of our message in their contexts. We employ our design process while hold the intent and message in our minds. All the while being empathetic to the potential interpretations. This forms our mental play space where we test out designs in an algebra of meaning and interpretation, swapping out key components to find the right formula. The product of which are high concept creative solutions that translate to their audience.
Our Creative Process
Our creative process begins with inquiry and research. We set out to explore the domain space of the problem and outline creative constraints. We are then well equipped to apply novel solutions to craft the design. Through building a language we’ll assemble the grammar of meaning to produce a result, test it against our intention, and refine until it’s perfect.
Design Axioms
- The objective of design is to create with clear intent
- Intent is interpreted through messages/mediums in context
- To design effectively we must understand the message/medium
- To design effectively we must undertand the context
- Design is an exercise in empathy
Joy
Produce work that brings joy and is a force for good.
Togetherness
Working together with clients and communities to produce work that unites people.
Quality
Value the way we spend our time and resources to producing work to be proud of.
Sustainability
Limit waste (time, resources, attention, and emotions). Produce work that lasts.
Congruency
Produce works that echo these values.
